Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions

This research demonstrates that interpersonal emotion regulation—attempts to manage others’ feelings—influences consumer perceptions during sales and service interactions impacting brand trust and loyalty. Building on previous research linking interpersonal emotion regulation to improved outcomes be...

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Detalles Bibliográficos
Autores principales: Reeck, Crystal, Onuklu, N. Nur Yazgan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9223079/
https://www.ncbi.nlm.nih.gov/pubmed/35756288
http://dx.doi.org/10.3389/fpsyg.2022.872670

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9223079/
https://www.ncbi.nlm.nih.gov/pubmed/35756288
http://dx.doi.org/10.3389/fpsyg.2022.872670

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