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Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions
This research demonstrates that interpersonal emotion regulation—attempts to manage others’ feelings—influences consumer perceptions during sales and service interactions impacting brand trust and loyalty. Building on previous research linking interpersonal emotion regulation to improved outcomes be...
Autores principales: | Reeck, Crystal, Onuklu, N. Nur Yazgan |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9223079/ https://www.ncbi.nlm.nih.gov/pubmed/35756288 http://dx.doi.org/10.3389/fpsyg.2022.872670 |
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