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A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia()
The study investigates the impact of the narrative engagement mechanism on destination image and tourist behaviour during the Covid-19 crisis. This study used primary data collected from 390 respondents via a scenario-based survey. The results show that the authenticity, conciseness, and reversal of...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9225922/ https://www.ncbi.nlm.nih.gov/pubmed/35765269 http://dx.doi.org/10.1016/j.heliyon.2022.e09784 |