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The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory

PURPOSE: The global COVID-19 pandemic impacted the healthcare systems of every nation. The scarcity of medical protective equipment led to impulse buying at the early stages of the COVID-19 outbreak in China which resulted in stockpiling and the increase of prices by retailers and insufficiencies am...

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Detalles Bibliográficos
Autores principales:	Zhang, Jingjing, Jiang, Nan, Turner, Jason James, Pahlevan-Sharif, Saeed
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9231522/ https://www.ncbi.nlm.nih.gov/pubmed/35756291 http://dx.doi.org/10.3389/fpsyg.2022.792419

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