The Current Situation and Innovation of News Communication under the Environment of Financial Media

In order to solve the problem of news communication innovation in the financial media environment, meet the update needs of news communication in the financial media environment, and make up for the shortcomings of the application of emerging media technologies in news communication, it is necessary to improve people's attention to news communication. With the advent of the era of integrated media, the application of emerging media technologies such as data news and robot news to the field of news communication has shaken the status of TV news in communication and affected its news production mode, but it will not replace traditional news, become the “forced mechanism” of traditional news production reform, and boost its reform and promotion. According to the social survey of 100 people, it is found that 88 people believe that under this competition mode, the development and challenges of TV livelihood news coexist. As Yu Guoming, a professor at Renmin University of China, said, “people's livelihood news is in the process of becoming a butterfly.” TV people's livelihood news practitioners should reshape their news ideals and establish Internet thinking to face the ever-changing communication ecological environment. From channel expansion to content integration, from serving users to public opinion guidance, we are committed to building a new mainstream media with the guidance of traditional TV media, content advantages, equal communication, real-time interaction, and distinctive personality of new media. Only in this way can we obtain enough voice and influence in the highly competitive media environment.