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COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

This comparative study analyses the effectiveness of the communications delivered via Facebook by two Spanish airlines, Iberia and Air Europa. Using various indicators, the publications posted by the two Spanish airline companies (Iberia and AirEuropa) on this social media site during the COVID-19 p...

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Detalles Bibliográficos
Autores principales:	Prados-Peña, Mª Belén, Crespo-Almendros, Esmeralda, Porcu, Lucía
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier Ltd. 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234056/ https://www.ncbi.nlm.nih.gov/pubmed/35784583 http://dx.doi.org/10.1016/j.jairtraman.2022.102255

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