Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture

This study tends to explore the impact of brand knowledge and organizational loyalty under the mediating role of organizational culture on employee-based brand equity (EBBE). For this purpose, employees of the hospitality sector were contacted to collect data through personally administrated questio...

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Detalles Bibliográficos
Autor principal: Liu, Xiaoming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9236131/
https://www.ncbi.nlm.nih.gov/pubmed/35769732
http://dx.doi.org/10.3389/fpsyg.2022.872871

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9236131/
https://www.ncbi.nlm.nih.gov/pubmed/35769732
http://dx.doi.org/10.3389/fpsyg.2022.872871

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