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Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture

This study tends to explore the impact of brand knowledge and organizational loyalty under the mediating role of organizational culture on employee-based brand equity (EBBE). For this purpose, employees of the hospitality sector were contacted to collect data through personally administrated questio...

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Detalles Bibliográficos
Autor principal:	Liu, Xiaoming
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9236131/ https://www.ncbi.nlm.nih.gov/pubmed/35769732 http://dx.doi.org/10.3389/fpsyg.2022.872871

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