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Evaluating the Impact of Community Experience on Purchase Intention in Online Knowledge Community
Community experience has an important influence on the brand building of an online knowledge community. By enhancing the community experience of members, it can promote the building of an online knowledge community and increase users' purchase intention. Although existing research has explored...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9237454/ https://www.ncbi.nlm.nih.gov/pubmed/35774966 http://dx.doi.org/10.3389/fpsyg.2022.911594 |