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Evaluating the Impact of Community Experience on Purchase Intention in Online Knowledge Community

Community experience has an important influence on the brand building of an online knowledge community. By enhancing the community experience of members, it can promote the building of an online knowledge community and increase users' purchase intention. Although existing research has explored...

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Detalles Bibliográficos
Autores principales:	Zhao, Hong, Shi, Qiaohong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9237454/ https://www.ncbi.nlm.nih.gov/pubmed/35774966 http://dx.doi.org/10.3389/fpsyg.2022.911594

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