Influence of Multi-Role Interactions in Community Group-Buying on Consumers’ Lock-In Purchasing Intention From a Fixed Leader Based on Role Theory and Trust Transfer Theory

Community group-buying platforms are increasingly relying on the interaction between the group-buying leader and consumers, thereby achieving the customer lock-in. In view of this, it is crucial to understand how the group-buying leader to establish a long-term transaction relationship with consumer...

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Detalles Bibliográficos
Autores principales: Wu, Jingjing, Chen, Yiwei, Pan, Hao, Xu, Anxin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9240223/
https://www.ncbi.nlm.nih.gov/pubmed/35783755
http://dx.doi.org/10.3389/fpsyg.2022.903221

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9240223/
https://www.ncbi.nlm.nih.gov/pubmed/35783755
http://dx.doi.org/10.3389/fpsyg.2022.903221

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