Ethnography, Tactical Responsivity and Political Utility

In this article, we address issues of attribution, utility, and accountability in ethnographic research. We examine the two main analytical approaches that have structured the debate on data collection and theorization in ethnography over the last five decades: an inductivist approach, with grounded theory as its main analytic strategy; and a deductivist stance, which uses field sites to explore empirical anomalies that enable an ethnographer to test and build upon pre-existing theories. We engage recent reformulations of this classical debate, with a specific focus on abductive and reflexive approaches in ethnography, and then weigh into these debates, ourselves. drawing on our own experiences producing and using research in non-academic settings. In so doing, we highlight the importance of strategy and accountability in one’s ethnographic practices and accounts, advocating for an approach to ethnographic research that is reflexive and overtly responsive to the knowledge needs and change goals articulated by non-academic collaborators. Ultimately, we argue for a research stance that we describe as tactical responsivity, whereby researchers work with key collaborators and stakeholders to identify the strategic aims and audiences for their research, and develop ethnographic, analytic, and communicative practices that enable them to generate and mobilize the knowledge required to actualize their shared aims.