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Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging
Clickbait to make people click on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on Facebook in the form of liking, sharing and commenting. For this, we use a data set of more than 4,400 Facebook posts from 10 different news sources to analy...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9242456/ https://www.ncbi.nlm.nih.gov/pubmed/35767538 http://dx.doi.org/10.1371/journal.pone.0266743 |