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The impact of user-generated content on intention to select a travel destination

The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively access to travel-related UGC. The paper further examines the mediating role of desire to visit a travel destination (...

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Detalles Bibliográficos
Autores principales: Nguyen, Thao Thanh Thi, Tong, Shurong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9243881/
http://dx.doi.org/10.1057/s41270-022-00174-7

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