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The impact of user-generated content on intention to select a travel destination
The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively access to travel-related UGC. The paper further examines the mediating role of desire to visit a travel destination (...
Autores principales: | Nguyen, Thao Thanh Thi, Tong, Shurong |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Palgrave Macmillan UK
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9243881/ http://dx.doi.org/10.1057/s41270-022-00174-7 |
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