Differences in thinking flexibility between novices and experts based on eye tracking

The influence of thinking flexibility on design is often underestimated by researchers in the field of design education. In this study, morphological analysis was used as a tool to develop design proposals and eye tracking technology was applied to track the attention. The feature of thinking activities in problem-solving between two groups (novice and expert) was analyzed by Heat map and Gaze plot in qualitative, and measured by indicators such as fixation and saccade in quantitative. Findings suggested that, i) Experts showed more fixation duration and fixation numbers in thinking activities, and the attention containing more AOIs was positively related to the rationality of the scheme. ii) Saccades with greater amplitude were more beneficial to the novelty of scheme. iii) Experts considered the information of each block in a balanced way, while novices tended to ignore unimportant blocks. These results will have a far-reaching impact on the development of designers’ thinking and help novices to exercise creative thinking and produce high-quality designs.