How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking

Counterfactual thinking is presumed to play a preparatory function in promoting people’s behavioural intentions. This study specifically addresses the impacts of COVID-19 severity, tourists’ counterfactual thinking about the pandemic, and tourists’ perceived duty-free consumption value on the effect...

Descripción completa

Detalles Bibliográficos
Autores principales: Xu, Yajun, Ma, Wenbin, Xu, Xiaobing, Xie, Yibo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9247605/
https://www.ncbi.nlm.nih.gov/pubmed/35783792
http://dx.doi.org/10.3389/fpsyg.2022.908736
_version_ 1784739195664728064
author Xu, Yajun
Ma, Wenbin
Xu, Xiaobing
Xie, Yibo
author_facet Xu, Yajun
Ma, Wenbin
Xu, Xiaobing
Xie, Yibo
author_sort Xu, Yajun
collection PubMed
description Counterfactual thinking is presumed to play a preparatory function in promoting people’s behavioural intentions. This study specifically addresses the impacts of COVID-19 severity, tourists’ counterfactual thinking about the pandemic, and tourists’ perceived duty-free consumption value on the effect of a duty-free policy on travel intentions. Four hundred and ten participants took part in this study, which involved a 2 (duty-free policy: absent vs. present) × 2 (COVID-19 severity: high vs. low) design. Results reveal the following patterns: (a) compared to the absence of a duty-free policy in tourist destinations, enactment of a duty-free policy leads to stronger visit intentions through greater perceived value and (b) the effect of a duty-free policy on travel intention is moderated by tourists’ counterfactual thinking and COVID-19 severity.
format Online
Article
Text
id pubmed-9247605
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher Frontiers Media S.A.
record_format MEDLINE/PubMed
spelling pubmed-92476052022-07-02 How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking Xu, Yajun Ma, Wenbin Xu, Xiaobing Xie, Yibo Front Psychol Psychology Counterfactual thinking is presumed to play a preparatory function in promoting people’s behavioural intentions. This study specifically addresses the impacts of COVID-19 severity, tourists’ counterfactual thinking about the pandemic, and tourists’ perceived duty-free consumption value on the effect of a duty-free policy on travel intentions. Four hundred and ten participants took part in this study, which involved a 2 (duty-free policy: absent vs. present) × 2 (COVID-19 severity: high vs. low) design. Results reveal the following patterns: (a) compared to the absence of a duty-free policy in tourist destinations, enactment of a duty-free policy leads to stronger visit intentions through greater perceived value and (b) the effect of a duty-free policy on travel intention is moderated by tourists’ counterfactual thinking and COVID-19 severity. Frontiers Media S.A. 2022-06-17 /pmc/articles/PMC9247605/ /pubmed/35783792 http://dx.doi.org/10.3389/fpsyg.2022.908736 Text en Copyright © 2022 Xu, Ma, Xu and Xie. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Xu, Yajun
Ma, Wenbin
Xu, Xiaobing
Xie, Yibo
How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking
title How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking
title_full How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking
title_fullStr How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking
title_full_unstemmed How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking
title_short How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking
title_sort how duty-free policy influences travel intention: mediating role of perceived value and moderating roles of covid-19 severity and counterfactual thinking
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9247605/
https://www.ncbi.nlm.nih.gov/pubmed/35783792
http://dx.doi.org/10.3389/fpsyg.2022.908736
work_keys_str_mv AT xuyajun howdutyfreepolicyinfluencestravelintentionmediatingroleofperceivedvalueandmoderatingrolesofcovid19severityandcounterfactualthinking
AT mawenbin howdutyfreepolicyinfluencestravelintentionmediatingroleofperceivedvalueandmoderatingrolesofcovid19severityandcounterfactualthinking
AT xuxiaobing howdutyfreepolicyinfluencestravelintentionmediatingroleofperceivedvalueandmoderatingrolesofcovid19severityandcounterfactualthinking
AT xieyibo howdutyfreepolicyinfluencestravelintentionmediatingroleofperceivedvalueandmoderatingrolesofcovid19severityandcounterfactualthinking

Ejemplares similares