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“You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users
Social media is the preferred communication platform for today’s youth, yet little is known of how online intergender communication is shaped by social identity norms. Drawing from the Social Identity and Deindividuation Effects (SIDE) approach, we argue that through depersonalization, online intera...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9247611/ https://www.ncbi.nlm.nih.gov/pubmed/35783737 http://dx.doi.org/10.3389/fpsyg.2022.855947 |
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author | Majumdar, Sramana Tewatia, Maanya Jamkhedkar, Devika Bhatia, Khushi |
author_facet | Majumdar, Sramana Tewatia, Maanya Jamkhedkar, Devika Bhatia, Khushi |
author_sort | Majumdar, Sramana |
collection | PubMed |
description | Social media is the preferred communication platform for today’s youth, yet little is known of how online intergender communication is shaped by social identity norms. Drawing from the Social Identity and Deindividuation Effects (SIDE) approach, we argue that through depersonalization, online interactions are marked by the salience of social identities and identity performance conforming to perceived norms of behavior (traditional as well as developing). We specifically look at discursive terms and their meaning-making as a strategic performance of gender in uncontrolled social media interactions. We examined a corpus of 442 comments from selected public Indian Facebook pages in two phases over a span of 1 year (2020–2021). Thematic discourse analysis revealed established (#mansplaining, pseudofeminism) and emerging (choice feminism, MGTOW, #fuckboi etc.) discursive strategies within the major themes on feminism and antifeminism, men’s rights, intersectional feminism, and sexual behavior. These meaningful terms are used to modulate identity performance in a heavily contested space, reflecting both consolidation as well as mobilization functions, as proposed by SIDE. The findings highlight that intergender communication on social media is both dependent on existing offline norms, while challenging the same to create new discourses of gender. |
format | Online Article Text |
id | pubmed-9247611 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-92476112022-07-02 “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users Majumdar, Sramana Tewatia, Maanya Jamkhedkar, Devika Bhatia, Khushi Front Psychol Psychology Social media is the preferred communication platform for today’s youth, yet little is known of how online intergender communication is shaped by social identity norms. Drawing from the Social Identity and Deindividuation Effects (SIDE) approach, we argue that through depersonalization, online interactions are marked by the salience of social identities and identity performance conforming to perceived norms of behavior (traditional as well as developing). We specifically look at discursive terms and their meaning-making as a strategic performance of gender in uncontrolled social media interactions. We examined a corpus of 442 comments from selected public Indian Facebook pages in two phases over a span of 1 year (2020–2021). Thematic discourse analysis revealed established (#mansplaining, pseudofeminism) and emerging (choice feminism, MGTOW, #fuckboi etc.) discursive strategies within the major themes on feminism and antifeminism, men’s rights, intersectional feminism, and sexual behavior. These meaningful terms are used to modulate identity performance in a heavily contested space, reflecting both consolidation as well as mobilization functions, as proposed by SIDE. The findings highlight that intergender communication on social media is both dependent on existing offline norms, while challenging the same to create new discourses of gender. Frontiers Media S.A. 2022-06-17 /pmc/articles/PMC9247611/ /pubmed/35783737 http://dx.doi.org/10.3389/fpsyg.2022.855947 Text en Copyright © 2022 Majumdar, Tewatia, Jamkhedkar and Bhatia. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Majumdar, Sramana Tewatia, Maanya Jamkhedkar, Devika Bhatia, Khushi “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users |
title | “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users |
title_full | “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users |
title_fullStr | “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users |
title_full_unstemmed | “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users |
title_short | “You Don’t Know Me so Don’t Try to Judge Me”: Gender and Identity Performance on Social Media Among Young Indian Users |
title_sort | “you don’t know me so don’t try to judge me”: gender and identity performance on social media among young indian users |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9247611/ https://www.ncbi.nlm.nih.gov/pubmed/35783737 http://dx.doi.org/10.3389/fpsyg.2022.855947 |
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