Alienation Control Technology of Information Pushed by Intelligent Algorithms in Media Communication

“Information alienation” is a concept formed by combining the idea of “alienation” in philosophy with the characteristics of information itself. Information is a universal property of matter and an objectively existing form of material movement. The purpose of this paper is to study and analyze the alienation technology control of push information based on intelligent algorithms and describe the information alienation. This paper puts forward the problem of pushing information, which is based on intelligent algorithm, then elaborates around the concept of intelligent algorithm and related algorithms, and designs and analyzes the control of media information alienation. The experimental results show that, in the questionnaire survey, 72.34% of the people who very frequently swipe unfriendly information account for a very large proportion. People will always swipe it in various software applications, which is unavoidable. How to control the problem of information alienation needs to be controlled from the user level, the design media level, and the government level.