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Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis
Introduction: The utilization and public awareness of brachytherapy are both declining. Social media has an increasing presence in health promotions. As regards cancer care, social media has been successfully used as a platform for information dissemination, psychosocial support, and patient engagem...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Cureus
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9256004/ https://www.ncbi.nlm.nih.gov/pubmed/35812542 http://dx.doi.org/10.7759/cureus.25664 |
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author | Wang, Kaidi Lewis, Gary |
author_facet | Wang, Kaidi Lewis, Gary |
author_sort | Wang, Kaidi |
collection | PubMed |
description | Introduction: The utilization and public awareness of brachytherapy are both declining. Social media has an increasing presence in health promotions. As regards cancer care, social media has been successfully used as a platform for information dissemination, psychosocial support, and patient engagement and empowerment. Methods and materials: Using Google Trends (Google LLC, Mountain View, CA, USA), we analyzed the impacts on the public interest of three brachytherapy-related social media campaigns/publicity events and compared and contrasted them with three other campaigns/publicity events. We used descriptive statistics (mean ± standard deviation (SD)) to describe the search results, independent t-tests to compare means before and after campaigns/announcements for short-term effects, and one-way ANOVA (or Kruskal-Wallis test when appropriate) to compare mean values across distinct time periods for long-term effects. Results: We identified three major types of social media campaigns/events: those that have a short-term impact but little long-term impact, those that have both short-term and long-term impacts, and those with little short-term or long-term impact. We examined campaigns with significant and lasting impacts and noticed that they tend to be celebrity-related/celebrity-endorsed, focused on sharing personal experiences, and occur with regular frequency. Conclusions: To increase public awareness of brachytherapy, the American Brachytherapy Society (ABS) can consider tie-ins with events and people with high search traffic (such as Breast Cancer Awareness Month), having celebrities/influencers who were treated with brachytherapy to provide testimonials, encouraging patient engagement and sharing of their experiences with brachytherapy on social media, and setting up recurring brachytherapy publicity events. |
format | Online Article Text |
id | pubmed-9256004 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Cureus |
record_format | MEDLINE/PubMed |
spelling | pubmed-92560042022-07-07 Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis Wang, Kaidi Lewis, Gary Cureus Radiation Oncology Introduction: The utilization and public awareness of brachytherapy are both declining. Social media has an increasing presence in health promotions. As regards cancer care, social media has been successfully used as a platform for information dissemination, psychosocial support, and patient engagement and empowerment. Methods and materials: Using Google Trends (Google LLC, Mountain View, CA, USA), we analyzed the impacts on the public interest of three brachytherapy-related social media campaigns/publicity events and compared and contrasted them with three other campaigns/publicity events. We used descriptive statistics (mean ± standard deviation (SD)) to describe the search results, independent t-tests to compare means before and after campaigns/announcements for short-term effects, and one-way ANOVA (or Kruskal-Wallis test when appropriate) to compare mean values across distinct time periods for long-term effects. Results: We identified three major types of social media campaigns/events: those that have a short-term impact but little long-term impact, those that have both short-term and long-term impacts, and those with little short-term or long-term impact. We examined campaigns with significant and lasting impacts and noticed that they tend to be celebrity-related/celebrity-endorsed, focused on sharing personal experiences, and occur with regular frequency. Conclusions: To increase public awareness of brachytherapy, the American Brachytherapy Society (ABS) can consider tie-ins with events and people with high search traffic (such as Breast Cancer Awareness Month), having celebrities/influencers who were treated with brachytherapy to provide testimonials, encouraging patient engagement and sharing of their experiences with brachytherapy on social media, and setting up recurring brachytherapy publicity events. Cureus 2022-06-04 /pmc/articles/PMC9256004/ /pubmed/35812542 http://dx.doi.org/10.7759/cureus.25664 Text en Copyright © 2022, Wang et al. https://creativecommons.org/licenses/by/3.0/This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Radiation Oncology Wang, Kaidi Lewis, Gary Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis |
title | Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis |
title_full | Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis |
title_fullStr | Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis |
title_full_unstemmed | Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis |
title_short | Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis |
title_sort | insights and strategies to revive brachytherapy using social media: a google trends analysis |
topic | Radiation Oncology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9256004/ https://www.ncbi.nlm.nih.gov/pubmed/35812542 http://dx.doi.org/10.7759/cureus.25664 |
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