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Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer

This study explores the information sharing (IS) in a supply chain (SC) with a vendor selling goods via an e-retailer to consumers. Four scenarios were considered for the multistage game between the vendor and the e-retailer, and the vendor's policy of IS and the e-retailer's decision on o...

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Detalles Bibliográficos
Autores principales: Li, Dan, Li, Kang, Pan, Xue
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9256385/
https://www.ncbi.nlm.nih.gov/pubmed/35800710
http://dx.doi.org/10.1155/2022/7149531
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author Li, Dan
Li, Kang
Pan, Xue
author_facet Li, Dan
Li, Kang
Pan, Xue
author_sort Li, Dan
collection PubMed
description This study explores the information sharing (IS) in a supply chain (SC) with a vendor selling goods via an e-retailer to consumers. Four scenarios were considered for the multistage game between the vendor and the e-retailer, and the vendor's policy of IS and the e-retailer's decision on online platform access were discussed under each scenario. The results show that the e-retailer will access the online platform at a low fixed access fee and will not at a high fixed access fee. Whether the vendor shares information with the e-retailer or not, he/she always faces a worse situation with e-retailer's online access. The vendor's decision on IS hinges on the commission rate, contesting intensity, and fixed access fee. When the commission rate is low, the vendor will share the demand if the fixed access fee is low and will not share the information if the access fee is moderate. When the commission rate is high and the contesting is fierce, the vendor is willing to share the demand if the fixed access fee is low or moderate and has no difference in the decision on IS if the fixed access fee is high.
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spelling pubmed-92563852022-07-06 Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer Li, Dan Li, Kang Pan, Xue Comput Intell Neurosci Research Article This study explores the information sharing (IS) in a supply chain (SC) with a vendor selling goods via an e-retailer to consumers. Four scenarios were considered for the multistage game between the vendor and the e-retailer, and the vendor's policy of IS and the e-retailer's decision on online platform access were discussed under each scenario. The results show that the e-retailer will access the online platform at a low fixed access fee and will not at a high fixed access fee. Whether the vendor shares information with the e-retailer or not, he/she always faces a worse situation with e-retailer's online access. The vendor's decision on IS hinges on the commission rate, contesting intensity, and fixed access fee. When the commission rate is low, the vendor will share the demand if the fixed access fee is low and will not share the information if the access fee is moderate. When the commission rate is high and the contesting is fierce, the vendor is willing to share the demand if the fixed access fee is low or moderate and has no difference in the decision on IS if the fixed access fee is high. Hindawi 2022-06-28 /pmc/articles/PMC9256385/ /pubmed/35800710 http://dx.doi.org/10.1155/2022/7149531 Text en Copyright © 2022 Dan Li et al. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Article
Li, Dan
Li, Kang
Pan, Xue
Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer
title Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer
title_full Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer
title_fullStr Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer
title_full_unstemmed Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer
title_short Marketplace or Hybrid: Vendor's Information Sharing with e-Retailer
title_sort marketplace or hybrid: vendor's information sharing with e-retailer
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9256385/
https://www.ncbi.nlm.nih.gov/pubmed/35800710
http://dx.doi.org/10.1155/2022/7149531
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