IDEOLOGY LED, PROCESS DRIVEN AND LAYERED PROMOTION — CONSTRUCTION OF INNOVATION AND ENTREPRENEURSHIP EDUCATION MODEL BASED ON EMOTIONAL BEHAVIOR CHANGE

BACKGROUND: In the new era of “mass entrepreneurship and innovation”, domestic college students have become the main force of innovation and entrepreneurship. Colleges and universities have become the cradle of innovation and entrepreneurship, the stage of knowledge incubation dream and the key to promoting industrial transformation and upgrading. After years of precipitation, college students' entrepreneurship education has achieved certain results, but there are still a series of problems, such as lack of innovation in college students' entrepreneurship teaching mode, lack of cohesion in courses, lack of penetration in training, lack of understanding of innovation and entrepreneurship among college students, and weak entrepreneurship and awareness. Therefore, this paper will build an innovation and entrepreneurship education system through a multi-level progressive model to improve the training effect of innovation and entrepreneurship talents. At the same time, it studies the changes of students' emotional behavior in the process of innovation and entrepreneurship. RESEARCH METHOD: A questionnaire survey was conducted on more than 2000 college students in Changqing University Town, Jinan. The research questions were guided by educational psychology, and the statistical results were summarized and analyzed. RESEARCH RESULTS: Based on the current pain points of innovation and Entrepreneurship Education: lack of guidance of double innovation thought, lack of double innovation driving mechanism and lack of double innovation process management, this paper puts forward an innovation and entrepreneurship education model of “thought leading, process driving and layered promotion” to expand the education chain. 1 is the correlation analysis of positive entrepreneurial emotion, entrepreneurial motivation, social support and entrepreneurial behavior tendency. The results of correlation analysis found that positive entrepreneurial emotion, entrepreneurial motivation, entrepreneurial behavior tendency and social support were significantly positively correlated, which provided support for further testing the moderating mediating effect. RESEARCH CONCLUSION: This paper proposes to take “three-tier progressive” as the core path to improve college students' innovation and entrepreneurship education, which meets the requirements of the era of “innovation and entrepreneurship”, and is conducive to the realization of the curriculum system of innovation and entrepreneurship education, the ideological guidance of innovation and Entrepreneurship Education and the process management of innovation and entrepreneurship education. The construction of entrepreneurship education and innovation model in Colleges and universities has important reference value. 1. Stimulate the potential of psychological capital and improve the entrepreneurship education system. Positive entrepreneurial emotion significantly positively predicts entrepreneurial behavior tendency, which shows that positive entrepreneurial emotion plays an important role in the process of entrepreneurship. Entrepreneurship educators in Colleges and universities should explore the development strategy of psychological capital, cultivate positive entrepreneurial emotion, stimulate the potential of College Students' psychological capital, and improve the entrepreneurship education system. One is to offer courses in positive psychology. Embed positive psychology courses in the entrepreneurship education system, exercise and develop college students' psychological capital with the help of positive psychology courses, give full play to students' own advantages and develop their potential, and cultivate their confidence and ability in the face of difficulties and challenges, perseverance in the pursuit of goals and optimistic attitude towards things. Second, strengthen social practice and community activities. The school can improve the socialization skills of college students, enhance their interpersonal cooperation and communication skills, and let them experience positive success emotions in practice through measures such as the socialization of community activities in the school, the diversification of social practice during holidays and the entrepreneurship of graduation practice. Third, organize entrepreneurship training camps and innovation and entrepreneurship competitions. Through the professional training of entrepreneurial skills and the project roadshow of innovation and entrepreneurship competition, the entrepreneurial practice exercise activities will be put in front, so as to reduce the failure probability of social entrepreneurship and enhance entrepreneurial confidence. 2. Give play to the link effect of entrepreneurial motivation and improve the professional level of entrepreneurship. Entrepreneurial motivation plays an intermediary role between positive entrepreneurial emotion and entrepreneurial behavior tendency. Through the positive role of entrepreneurial motivation, entrepreneurial positive emotion can play a link role in realizing entrepreneurial behavior tendency through entrepreneurial motivation. First, education should guide the rationalization of positive entrepreneurial emotions. Strengthen entrepreneurship awareness education, carry out targeted education on entrepreneurial difficulties, correctly guide positive entrepreneurial emotions, turn some college students' blindly optimistic impulsive emotions into rational entrepreneurial motives, and guide them to carry out entrepreneurial activities according to their own advantages and characteristics. The second is to clarify the targeting of entrepreneurial motivation by example. Regularly hold activities such as sharing successful entrepreneurial models, experience introduction and entrepreneurial project display of college students, so as to set a successful example for students with entrepreneurial enthusiasm, clarify the specific objectives of entrepreneurial activities, form a strong entrepreneurial psychological motivation, stimulate the internal potential of entrepreneurs and help realize entrepreneurial behavior. The third is to guide the behavior of entrepreneurial motivation with specialty. Colleges and universities are the concentration of professional talents, with high intelligence, professional knowledge in business fields, and obvious talent and intellectual advantages. The university can organize experts and scholars to establish professional entrepreneurship guidance teams, give full play to the professional advantages of experts and scholars in their respective fields, carry out scientific research on entrepreneurship projects, guide students with entrepreneurial motivation to start businesses with professional standards, and promote scientific and technological innovation and technological entrepreneurship.