QUANTITATIVE ANALYSIS OF THE ACADEMIC DEVELOPMENT EVOLUTION KNOWLEDGE GRAPH OF MUSEUM DISPLAY DESIGN ORIENTED TO AUDIENCE'S PSYCHOLOGICAL EXPERIENCE

BACKGROUND: It is very forward-looking and urgent to clarify the academic status. The evolution and development trend in the field of international museum display design reveals the theme development and Path Evolution of museum display design academia in the face of the development trend of audience psychological experience under the trend of global academic research on museum display design from collection centered to audience centered. At the same time, the curatorial design of the museum will also affect the emotional changes of the audience. RESEARCH OBJECTS AND METHODS: The relevant academic documents from 1990 to 2020 in the science network database were selected as the data basis. Based on the scientific measurement method and with the help of information visualization CiteSpace software, this paper makes a quantitative map analysis of academic papers in the field of museum display design. Two dimensions of locus of control scale were used as measurement indicators. The so-called psychological locus of control refers to people's general view of the outcome of behavior or events. One pole of this continuous spectrum is internality and the other pole is externality. The internality of locus of control (internal control) refers to people's belief that they are responsible for the results of things, that is, personal behavior, personality and ability are the determinants of things. The externality of locus of control refers to people's belief that the outcome of an event is mainly affected by external factors, such as luck, social background and others. The preparation process of the scale can be seen in Rotter's special report. The version introduced here contains 23 items and 6 insertion questions. Each item is a group of internal control statements and external control statements. The subjects are required to choose one from them and score the external control selection, with the score ranging from 0 (extreme internal control) to 23 (extreme external control). The scale is a self-rated scale, which is completed within 15 minutes. It is most commonly used for college students and other groups. From several studies that have been done, we can see that the norm of I-E scale is different. Owens (1966) reported that male = 8 2 (SD = 4.0) female = 8.5 (SD = 3.9) Parkes (1985) reported male (n = 146) x = 11.5 6 (SD = 3.3) female (n = 260) x = 12.6 (SD = 3.7). RESULTS: (1) In the past 30 years, the number of papers published in this field has increased significantly compared with 2005 and 2015; (2) The United States, Britain, Italy and China are the main sources of contribution, which generally presents the characteristics of “large concentration and small dispersion”; (3) Formed a group of cooperative teams with a certain sense of cooperation; (4) The topics of papers published in the academic field of museum display design are becoming richer and richer, and the research perspectives are becoming more and more diverse, with a total of about 4000 keywords, showing a good development trend of interdisciplinary integration and “clustering”; (5) From the perspective of evolutionary path, the focus of academic research in this field has experienced the transformation of “theoretical method” → “interactive experience” → “participation service”, and the relevant research objects have also experienced the change of “exhibits” → (6) the research has initially formed two directions of knowledge flow, of which the more important is the influence of sociology represented by psychology on the academic research of exhibition design, which has important relevance and relevance. At the same time, our results show that although curatorial design is positively correlated with audience emotion, it is not statistically significant (P > 0.05). Among the audience's emotional changes, positive emotions dominated, and the results were statistically significant (P < 0.01). This means that positive emotion can be used as an indicator to measure the change of audience emotion. Our results show that the quality of exhibits is negatively correlated with positive emotions. The Pearson correlation of negative emotions was significantly greater than that of positive emotions. This shows that the audience with high appreciation level is more likely to cause emotional changes than the students with low appreciation level. Independent sample t-test confirmed that there was significant difference in positive emotion between the two groups (P < 0.01), but there was no significant difference in promoting emotion (P > 0.05). CONCLUSION: The research focus is no longer the accessibility of the museum or the relevance of the exhibits, but the psychological needs of the audience, such as participation experience, culture and education and leisure and entertainment. Therefore, the research on audience orientation and psychological experience has become an important topic and core content of academic research on museum display design. However, CiteSpace application software has some limitations, which makes it unable to grasp the structure of a discipline or knowledge field more comprehensively and deeply. However, in general, this study has enlightenment significance for the subsequent academic research innovation of the development and Path Evolution of the discipline of exhibition design in international museums. In short, we should give full play to the important role of irrational factors in design elements, actively pay attention to their psychological, emotional and behavioral changes, their abilities and response measures, pay attention to the impact of exhibition design and emotional changes, and be good builders, managers, coordinators and collaborators of design methods. According to the psychological characteristics of this part of the audience, we should actively and flexibly organize rich activities, create high-quality and rich curatorial level, observe and study this part of the audience, adjust their emotional state to the best state, and promote the healthy development of their good cognition and life. ACKNOWLEDGEMENTS: This paper is an outcome of the project “Digital archive, creative platform and global communication of the Chinese intangible cultural heritage” (No.19ZDA336) supported by the National Social Science Foundation of China, the project “Application research of interaction design in the field of cultural heritage display and communication” (No. 20BG127) supported by National Social Science Foundation of China art Project, the project “Knowledge organization and service for cultural heritage” (No. 20215080008) supported by Independent research project of Tsinghua University, and the project “Winter Olympics Olympic Digital Museum Presentation and Communication Technology Research and Application Demonstration” (No. 2021YFF0307700).