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Choice experiment selection of tourism destinations in a dual process theory framework: The role of decision style and potential to promote deliberation
Models of consumer choice that assume rational decision processes are too simplistic, as they ignore intuitive processes and combinations of intuition and rationality. In dual process theory, System 1 processes are intuitive, fast, require low cognitive effort, and involve autonomous systems, while...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9269363/ https://www.ncbi.nlm.nih.gov/pubmed/35802634 http://dx.doi.org/10.1371/journal.pone.0270531 |