Cargando…

Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection

The booming live streaming business has increased the number of consumer options for purchase channels, which has had a significant impact on firm sales models and management practices. This paper considers a multiechelon supply chain in which an upstream supplier can sell products through an online...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Qiang, Zhao, Nenggui, Ji, Xiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9271558/
http://dx.doi.org/10.1007/s10660-022-09581-5