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What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?

The live streaming e-commerce market continues to grow with the rapid increase in contactless communication due to COVID-19. Live streaming e-commerce goes beyond the confines of traditional e-commerce of simply selling goods or services. It supplies information and allows synchronous information ex...

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Detalles Bibliográficos
Autores principales:	Qing, Chenglin, Jin, Shanyue
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9271833/ https://www.ncbi.nlm.nih.gov/pubmed/35832916 http://dx.doi.org/10.3389/fpsyg.2022.938726

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