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The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe

Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an "infodemic" spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public...

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Detalles Bibliográficos
Autores principales: Dzinamarira, Tafadzwa, Nachipo, Brian, Nyathi, Albert, Madziva, Roda, Herrera, Helena, Siegel, Hugh, Musuka, Godfrey
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Tabriz University of Medical Sciences 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277284/
https://www.ncbi.nlm.nih.gov/pubmed/35854842
http://dx.doi.org/10.34172/hpp.2022.05
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author Dzinamarira, Tafadzwa
Nachipo, Brian
Nyathi, Albert
Madziva, Roda
Herrera, Helena
Siegel, Hugh
Musuka, Godfrey
author_facet Dzinamarira, Tafadzwa
Nachipo, Brian
Nyathi, Albert
Madziva, Roda
Herrera, Helena
Siegel, Hugh
Musuka, Godfrey
author_sort Dzinamarira, Tafadzwa
collection PubMed
description Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an "infodemic" spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful.
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spelling pubmed-92772842022-07-18 The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe Dzinamarira, Tafadzwa Nachipo, Brian Nyathi, Albert Madziva, Roda Herrera, Helena Siegel, Hugh Musuka, Godfrey Health Promot Perspect Perspective Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an "infodemic" spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful. Tabriz University of Medical Sciences 2022-05-29 /pmc/articles/PMC9277284/ /pubmed/35854842 http://dx.doi.org/10.34172/hpp.2022.05 Text en © 2022 The Author(s). https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Perspective
Dzinamarira, Tafadzwa
Nachipo, Brian
Nyathi, Albert
Madziva, Roda
Herrera, Helena
Siegel, Hugh
Musuka, Godfrey
The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
title The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
title_full The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
title_fullStr The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
title_full_unstemmed The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
title_short The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe
title_sort case to scale up edutainment as an effective public health communication intervention to combat the covid-19 pandemic in zimbabwe
topic Perspective
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277284/
https://www.ncbi.nlm.nih.gov/pubmed/35854842
http://dx.doi.org/10.34172/hpp.2022.05
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