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Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry

The rising penetration and value of online information reviews in the hospitality industry have been extensively examined. People are increasingly interacting on interactive online media, prompting firms to create online communities to share electronic word-of-mouth (eWOM) with them and with one ano...

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Detalles Bibliográficos
Autores principales:	Bilal, Muhammad, Akram, Umair, Zhang, Yunfeng, Cai, Shukai, Wang, Zhuliang
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9278347/ https://www.ncbi.nlm.nih.gov/pubmed/35846712 http://dx.doi.org/10.3389/fpsyg.2022.916206

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