Chemophobia and passion: why chemists should desire Marcel Proust

In this article, we introduce a new communication strategy called the “communication success dimension” for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the l...

Descripción completa

Detalles Bibliográficos
Autores principales: Chalupa, Radek, Nesměrák, Karel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Vienna 2022
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9281275/
https://www.ncbi.nlm.nih.gov/pubmed/35855688
http://dx.doi.org/10.1007/s00706-022-02945-5
Descripción
Sumario:In this article, we introduce a new communication strategy called the “communication success dimension” for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust’s In Search of Lost Time to combat chemophobia. GRAPHICAL ABSTRACT: [Image: see text]

Ejemplares similares