Chemophobia and passion: why chemists should desire Marcel Proust

In this article, we introduce a new communication strategy called the “communication success dimension” for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the l...

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Detalles Bibliográficos
Autores principales: Chalupa, Radek, Nesměrák, Karel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Vienna 2022
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9281275/
https://www.ncbi.nlm.nih.gov/pubmed/35855688
http://dx.doi.org/10.1007/s00706-022-02945-5
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author Chalupa, Radek
Nesměrák, Karel
author_facet Chalupa, Radek
Nesměrák, Karel
author_sort Chalupa, Radek
collection PubMed
description In this article, we introduce a new communication strategy called the “communication success dimension” for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust’s In Search of Lost Time to combat chemophobia. GRAPHICAL ABSTRACT: [Image: see text]
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spelling pubmed-92812752022-07-14 Chemophobia and passion: why chemists should desire Marcel Proust Chalupa, Radek Nesměrák, Karel Monatsh Chem Original Paper In this article, we introduce a new communication strategy called the “communication success dimension” for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust’s In Search of Lost Time to combat chemophobia. GRAPHICAL ABSTRACT: [Image: see text] Springer Vienna 2022-07-14 2022 /pmc/articles/PMC9281275/ /pubmed/35855688 http://dx.doi.org/10.1007/s00706-022-02945-5 Text en © Springer-Verlag GmbH Austria, part of Springer Nature 2022 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Paper
Chalupa, Radek
Nesměrák, Karel
Chemophobia and passion: why chemists should desire Marcel Proust
title Chemophobia and passion: why chemists should desire Marcel Proust
title_full Chemophobia and passion: why chemists should desire Marcel Proust
title_fullStr Chemophobia and passion: why chemists should desire Marcel Proust
title_full_unstemmed Chemophobia and passion: why chemists should desire Marcel Proust
title_short Chemophobia and passion: why chemists should desire Marcel Proust
title_sort chemophobia and passion: why chemists should desire marcel proust
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9281275/
https://www.ncbi.nlm.nih.gov/pubmed/35855688
http://dx.doi.org/10.1007/s00706-022-02945-5
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