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Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness

OBJECTIVE: More than a third of women diagnosed with breast cancer in England, and over half of those who die from it, are over 70. The Be Clear on Cancer Breast Cancer in Women over 70 Campaign, running three times, 2014–2018, aimed to promote early diagnosis of breast cancer in England by raising...

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Autores principales: Eberhardt, Judith, Bright, Chloe J., Gildea, Carolyn, Adeghe, Osa, Mak, Vivian, Paley, Lizz, Ling, Jonathan, Elliss‐Brookes, Lucy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9285744/
https://www.ncbi.nlm.nih.gov/pubmed/35384107
http://dx.doi.org/10.1111/ecc.13583
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author Eberhardt, Judith
Bright, Chloe J.
Gildea, Carolyn
Adeghe, Osa
Mak, Vivian
Paley, Lizz
Ling, Jonathan
Elliss‐Brookes, Lucy
author_facet Eberhardt, Judith
Bright, Chloe J.
Gildea, Carolyn
Adeghe, Osa
Mak, Vivian
Paley, Lizz
Ling, Jonathan
Elliss‐Brookes, Lucy
author_sort Eberhardt, Judith
collection PubMed
description OBJECTIVE: More than a third of women diagnosed with breast cancer in England, and over half of those who die from it, are over 70. The Be Clear on Cancer Breast Cancer in Women over 70 Campaign, running three times, 2014–2018, aimed to promote early diagnosis of breast cancer in England by raising symptom awareness and encouraging women to see their general practitioner (GP) without delay. We sought to establish whether the third campaign had successfully met its aims. METHODS: Metrics covering the patient pathway, including symptom awareness, attending a GP practice with symptoms, urgent GP referral, diagnosis and stage of cancer, were assessed using national cancer databases and two household surveys. RESULTS: The third campaign was associated with an increase in urgent cancer referrals, and therefore mammograms and ultrasounds performed. This was associated with an increase in breast cancers diagnosed. There was a delayed effect on GP attendances. Awareness of breast cancer prevalence for the 70‐and‐over age group improved. Impact on these metrics diminished across successive campaigns. CONCLUSIONS: Future campaigns should focus on harder‐to‐reach women and include GPs as targets as this campaign showed a potential to affect referral behaviour.
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spelling pubmed-92857442022-07-18 Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness Eberhardt, Judith Bright, Chloe J. Gildea, Carolyn Adeghe, Osa Mak, Vivian Paley, Lizz Ling, Jonathan Elliss‐Brookes, Lucy Eur J Cancer Care (Engl) Original Articles OBJECTIVE: More than a third of women diagnosed with breast cancer in England, and over half of those who die from it, are over 70. The Be Clear on Cancer Breast Cancer in Women over 70 Campaign, running three times, 2014–2018, aimed to promote early diagnosis of breast cancer in England by raising symptom awareness and encouraging women to see their general practitioner (GP) without delay. We sought to establish whether the third campaign had successfully met its aims. METHODS: Metrics covering the patient pathway, including symptom awareness, attending a GP practice with symptoms, urgent GP referral, diagnosis and stage of cancer, were assessed using national cancer databases and two household surveys. RESULTS: The third campaign was associated with an increase in urgent cancer referrals, and therefore mammograms and ultrasounds performed. This was associated with an increase in breast cancers diagnosed. There was a delayed effect on GP attendances. Awareness of breast cancer prevalence for the 70‐and‐over age group improved. Impact on these metrics diminished across successive campaigns. CONCLUSIONS: Future campaigns should focus on harder‐to‐reach women and include GPs as targets as this campaign showed a potential to affect referral behaviour. John Wiley and Sons Inc. 2022-04-05 2022-05 /pmc/articles/PMC9285744/ /pubmed/35384107 http://dx.doi.org/10.1111/ecc.13583 Text en © 2022 The Authors. European Journal of Cancer Care published by John Wiley & Sons Ltd. https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc-nd/4.0/ (https://creativecommons.org/licenses/by-nc-nd/4.0/) License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
spellingShingle Original Articles
Eberhardt, Judith
Bright, Chloe J.
Gildea, Carolyn
Adeghe, Osa
Mak, Vivian
Paley, Lizz
Ling, Jonathan
Elliss‐Brookes, Lucy
Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
title Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
title_full Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
title_fullStr Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
title_full_unstemmed Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
title_short Impact of the third national ‘Be Clear on Cancer’ Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
title_sort impact of the third national ‘be clear on cancer’ breast cancer in women over 70 campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness
topic Original Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9285744/
https://www.ncbi.nlm.nih.gov/pubmed/35384107
http://dx.doi.org/10.1111/ecc.13583
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