Cargando…

Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign

OBJECTIVE: A regional ‘Be Clear on Cancer’ (BCoC) campaign developed by Public Health England aimed to promote public awareness of key abdominal cancer symptoms in people aged 50 years and over. METHODS: Data were analysed for metrics at different stages in the patient care pathway including public...

Descripción completa

Detalles Bibliográficos
Autores principales: Torrance, Nicola, Bright, Chloe J., Hill, Helen L., Fergusson, Jennie, Kennedy, Catriona, Mak, Vivian, Gildea, Carolynn, Nordin, Andy, Elliss‐Brookes, Lucy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9285941/
https://www.ncbi.nlm.nih.gov/pubmed/34382254
http://dx.doi.org/10.1111/ecc.13500
_version_ 1784747897298878464
author Torrance, Nicola
Bright, Chloe J.
Hill, Helen L.
Fergusson, Jennie
Kennedy, Catriona
Mak, Vivian
Gildea, Carolynn
Nordin, Andy
Elliss‐Brookes, Lucy
author_facet Torrance, Nicola
Bright, Chloe J.
Hill, Helen L.
Fergusson, Jennie
Kennedy, Catriona
Mak, Vivian
Gildea, Carolynn
Nordin, Andy
Elliss‐Brookes, Lucy
author_sort Torrance, Nicola
collection PubMed
description OBJECTIVE: A regional ‘Be Clear on Cancer’ (BCoC) campaign developed by Public Health England aimed to promote public awareness of key abdominal cancer symptoms in people aged 50 years and over. METHODS: Data were analysed for metrics at different stages in the patient care pathway including public awareness, GP attendance and referrals, to cancer diagnosis. RESULTS: There was significantly higher recognition of the BCoC abdominal campaign in the campaign region compared to the control area (Post Campaign/Control, n = 401/406; 35% vs. 24%, p < 0.05). The campaign significantly improved knowledge of ‘bloating’ as a symptom (p = 0.03) compared to pre‐campaign levels. GP attendances for abdominal symptoms increased significantly by 5.8% (p = 0. 03), although the actual increase per practice was small (average 16.8 visits per week in 2016 to 17.7 in 2017). Urgent GP referrals for suspected abdominal cancer increased by 7.6%, compared to a non‐significant change (0.05%) in the control area. For specific abdominal cancers, the number diagnosed were similar to or higher than the median in the campaign area but not in the control area in people aged 50 and over: colorectal (additional n = 61 cancers), pancreatic (additional n = 102) and stomach cancers (additional n = 17). CONCLUSIONS: This campaign had a modest impact on public awareness of abdominal cancer symptoms, GP attendances and cancers diagnosed.
format Online
Article
Text
id pubmed-9285941
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher John Wiley and Sons Inc.
record_format MEDLINE/PubMed
spelling pubmed-92859412022-07-19 Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign Torrance, Nicola Bright, Chloe J. Hill, Helen L. Fergusson, Jennie Kennedy, Catriona Mak, Vivian Gildea, Carolynn Nordin, Andy Elliss‐Brookes, Lucy Eur J Cancer Care (Engl) Original Articles OBJECTIVE: A regional ‘Be Clear on Cancer’ (BCoC) campaign developed by Public Health England aimed to promote public awareness of key abdominal cancer symptoms in people aged 50 years and over. METHODS: Data were analysed for metrics at different stages in the patient care pathway including public awareness, GP attendance and referrals, to cancer diagnosis. RESULTS: There was significantly higher recognition of the BCoC abdominal campaign in the campaign region compared to the control area (Post Campaign/Control, n = 401/406; 35% vs. 24%, p < 0.05). The campaign significantly improved knowledge of ‘bloating’ as a symptom (p = 0.03) compared to pre‐campaign levels. GP attendances for abdominal symptoms increased significantly by 5.8% (p = 0. 03), although the actual increase per practice was small (average 16.8 visits per week in 2016 to 17.7 in 2017). Urgent GP referrals for suspected abdominal cancer increased by 7.6%, compared to a non‐significant change (0.05%) in the control area. For specific abdominal cancers, the number diagnosed were similar to or higher than the median in the campaign area but not in the control area in people aged 50 and over: colorectal (additional n = 61 cancers), pancreatic (additional n = 102) and stomach cancers (additional n = 17). CONCLUSIONS: This campaign had a modest impact on public awareness of abdominal cancer symptoms, GP attendances and cancers diagnosed. John Wiley and Sons Inc. 2021-08-11 2021-11 /pmc/articles/PMC9285941/ /pubmed/34382254 http://dx.doi.org/10.1111/ecc.13500 Text en © 2021 The Authors. European Journal of Cancer Care published by John Wiley & Sons Ltd. https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc-nd/4.0/ (https://creativecommons.org/licenses/by-nc-nd/4.0/) License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
spellingShingle Original Articles
Torrance, Nicola
Bright, Chloe J.
Hill, Helen L.
Fergusson, Jennie
Kennedy, Catriona
Mak, Vivian
Gildea, Carolynn
Nordin, Andy
Elliss‐Brookes, Lucy
Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign
title Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign
title_full Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign
title_fullStr Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign
title_full_unstemmed Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign
title_short Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign
title_sort abdominal cancer symptoms: evaluation of the impact of a regional public awareness campaign
topic Original Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9285941/
https://www.ncbi.nlm.nih.gov/pubmed/34382254
http://dx.doi.org/10.1111/ecc.13500
work_keys_str_mv AT torrancenicola abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT brightchloej abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT hillhelenl abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT fergussonjennie abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT kennedycatriona abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT makvivian abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT gildeacarolynn abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT nordinandy abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign
AT ellissbrookeslucy abdominalcancersymptomsevaluationoftheimpactofaregionalpublicawarenesscampaign