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There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the restaurant evaluation. Two experiments (Study 1 and 2) examine this mechanism...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9286221/ https://www.ncbi.nlm.nih.gov/pubmed/35839239 http://dx.doi.org/10.1371/journal.pone.0271357 |