The Deep Integration of China's Regional Ice-Snow Industry and Ecocultural Tourism under the Background of Beijing Winter Olympic Games: Taking Hunan as an Example

Under the background of the promotion of the Olympic effect of the 2022 Beijing Winter Olympics and the in-depth implementation of the national ice and snow industry's strategy of “expanding from the south to the west and expanding from the east,” China's ice and snow industry has ushered in a new period of development. By applying literature and logical analysis, etc., with in-depth analysis of various subjective and objective supplies for the integration of China's ice-snow industry and ecocultural tourism in Hunan Province, it is considered to be driven by the bidding and preparation effect of Beijing Winter Olympic Games in 2022. The supply capacity of ice-snow industry venues, professional facilities, and public services are gradually strengthened, and the soft power of construction of the ice-snow industry needs to be coordinated and improved. The problem of safety is prominent and it is urgent to build a safety prevention and emergency management of ice-snow tourism.The integration of ice-snow sports and ecotourism industry has gradually became a prototype, but the integration point, line, and surface still need to be further strengthened and expanded. Accordingly, this paper puts forward a method to realize the transformation and upgrading of the commercial operation mode of the integration of ice-snow industry and ecological culture tourism, comprehensively to improve the ecological innovation ability of ice-snow tourism public service, to create multi-industry ice-snow industry cluster area, and to construct the basic framework system of risk prevention and control and management with multisubject participation and other relevant strategies.