Perceived fairness of direct-to-consumer genetic testing business models

Although consumers and experts often express concerns regarding the questionable business practices of direct-to-consumer (DTC) genetic testing services (e.g., reselling of consumers’ genetic data), the DTC genetic testing market keeps expanding rapidly. We employ retail fairness as our theoretical...

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Detalles Bibliográficos
Autores principales: Toussaint, Philipp A., Thiebes, Scott, Schmidt-Kraepelin, Manuel, Sunyaev, Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9294841/
https://www.ncbi.nlm.nih.gov/pubmed/35874303
http://dx.doi.org/10.1007/s12525-022-00571-x

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