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The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland

This paper focuses on the critical role of business-to-business (B2B) high-tech small and medium-sized enterprises' (SMEs) dynamic capabilities and strategic agility during the COVID-19 pandemic. Based on the exploratory case studies of 5 Finnish high-tech SMEs, we find that the case SMEs enact...

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Autores principales: Zahoor, Nadia, Golgeci, Ismail, Haapanen, Lauri, Ali, Imran, Arslan, Ahmad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9296680/
http://dx.doi.org/10.1016/j.indmarman.2022.07.006
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author Zahoor, Nadia
Golgeci, Ismail
Haapanen, Lauri
Ali, Imran
Arslan, Ahmad
author_facet Zahoor, Nadia
Golgeci, Ismail
Haapanen, Lauri
Ali, Imran
Arslan, Ahmad
author_sort Zahoor, Nadia
collection PubMed
description This paper focuses on the critical role of business-to-business (B2B) high-tech small and medium-sized enterprises' (SMEs) dynamic capabilities and strategic agility during the COVID-19 pandemic. Based on the exploratory case studies of 5 Finnish high-tech SMEs, we find that the case SMEs enacted different processes and utilized resources and capabilities creatively to mitigate the impact of COVID-19 and leverage it as an opportunity. Findings indicate that agile adaptation and new opportunity utilization were the primary means of dealing with the disruptions the COVID-19 pandemic brought about. These findings indicate effective utilization of sensing and seizing capabilities and engagement with opportunity recognition and discovery to capture opportunities and deal with the impact of the pandemic on their businesses. The results further suggest that the outbreak of COVID-19 triggered a fight-or-flight survival instinct among B2B SMEs due to unprecedented levels of market uncertainty. As such, the sensing capability of B2B SMEs allowed them to identify the market threats and opportunities and understand the prevailing market situation. Accordingly, B2B SMEs seized the identified threats and opportunities by reconfiguring their business models and face-to-face and online operations. The digital technologies facilitated the online presence and promoted communication with existing and new customers. Interesting implications emerge from these findings.
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spelling pubmed-92966802022-07-20 The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland Zahoor, Nadia Golgeci, Ismail Haapanen, Lauri Ali, Imran Arslan, Ahmad Industrial Marketing Management Article This paper focuses on the critical role of business-to-business (B2B) high-tech small and medium-sized enterprises' (SMEs) dynamic capabilities and strategic agility during the COVID-19 pandemic. Based on the exploratory case studies of 5 Finnish high-tech SMEs, we find that the case SMEs enacted different processes and utilized resources and capabilities creatively to mitigate the impact of COVID-19 and leverage it as an opportunity. Findings indicate that agile adaptation and new opportunity utilization were the primary means of dealing with the disruptions the COVID-19 pandemic brought about. These findings indicate effective utilization of sensing and seizing capabilities and engagement with opportunity recognition and discovery to capture opportunities and deal with the impact of the pandemic on their businesses. The results further suggest that the outbreak of COVID-19 triggered a fight-or-flight survival instinct among B2B SMEs due to unprecedented levels of market uncertainty. As such, the sensing capability of B2B SMEs allowed them to identify the market threats and opportunities and understand the prevailing market situation. Accordingly, B2B SMEs seized the identified threats and opportunities by reconfiguring their business models and face-to-face and online operations. The digital technologies facilitated the online presence and promoted communication with existing and new customers. Interesting implications emerge from these findings. The Authors. Published by Elsevier Inc. 2022-08 2022-07-20 /pmc/articles/PMC9296680/ http://dx.doi.org/10.1016/j.indmarman.2022.07.006 Text en © 2022 The Authors. Published by Elsevier Inc. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Zahoor, Nadia
Golgeci, Ismail
Haapanen, Lauri
Ali, Imran
Arslan, Ahmad
The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland
title The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland
title_full The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland
title_fullStr The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland
title_full_unstemmed The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland
title_short The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland
title_sort role of dynamic capabilities and strategic agility of b2b high-tech small and medium-sized enterprises during covid-19 pandemic: exploratory case studies from finland
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9296680/
http://dx.doi.org/10.1016/j.indmarman.2022.07.006
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