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The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention

As an emerging mode of online shopping, live streaming shopping has the characteristics of high interactivity. Live streaming shopping has achieved many positive results, but it leads to the phenomenon of consumers’ impulsive purchase. To analyze the reasons for impulsive purchase intention, we can...

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Detalles Bibliográficos
Autores principales:	Li, Guangming, Jiang, Yue, Chang, Liting
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9306557/ https://www.ncbi.nlm.nih.gov/pubmed/35874389 http://dx.doi.org/10.3389/fpsyg.2022.918196

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