The Optimization Strategy of College Students' Ideological and Political Management under the Internet+ Environment

In order to better deal with the challenges brought by the changes of the external environment to the ideological and political work of college students and better solve the problems of dogma, lack of operability, and inability to adapt to the changes of the new situation and environment, this topic proposes a student management information system based on the artificial neural network. This method strengthens the construction of the student management system, deeply interprets the connotation and practical needs of ideological and political work in colleges and universities in the new environment under the background of the “Internet+” era, and is committed to further optimizing the strategy of student ideological and political work on the basis of following the principles of innovation, human nature, openness, and ecology of ideological and political work. The results show that the construction of a more scientific student teaching management information system can provide intelligent and digital technical support for the improvement of ideological and political work efficiency and teaching quality and promote the innovative development of ideological and political work in colleges and universities. Therefore, the ideological and political work in colleges and universities should gradually overcome preaching, build new methods to measure students' achievements and ideological and political arms, actively occupy the dominant power of Internet discourse, and avoid the negative impact of the network by spreading positive energy.