Exploring Gender Differences in the Instructor Presence Effect in Video Lectures: An Eye-Tracking Study

The instructor’s presence on the screen has become a popular feature in the video lectures of online learning and has drawn increasing research interest. Studies on the instructor presence effect of video lectures mainly focused on the features of the instructor, and few have taken learners’ differences, such as gender, into consideration. The current study examined whether male and female learners differed in their learning performance and eye movement features when learning video lectures with and without the instructor’s presence. All participants (N = 64) were asked to watch three different types of video lectures: audio-video without instructor presence (AV), picture-video with instructor presence (PV), and video-video with instructor presence (VV). They watched nine videos, three of each condition, and completed a reading comprehension test after each video. Their eye movement data were simultaneously collected when they watched these videos. Results showed that learners gained better outcomes after watching the videos with a talking instructor (VV) than those with the instructor’s picture (PV) or without the instructor (AV). This finding suggests that the dynamic presence of the instructor in video lectures could enhance learning through increased social presence and agency. Gender differences were found in their attention allocation, but not behavioral learning performance. When watching the videos with a talking instructor (VV), female learners dwelt longer on the instructor, while males transited more between the instructor and the text. Our results highlight the value of instructor presence in video lectures and call for more comprehensive explorations of gender differences in online learning outcomes and attention distribution.