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A Hybrid Method for Customer Segmentation in Saudi Arabia Restaurants Using Clustering, Neural Networks and Optimization Learning Techniques
Dining out is one of the biggest expenditures for travelers worldwide and is essential for tourism-dependent destinations. Market segmentation gives industries the potential to classify similar customers and categorize their preferred target markets to ensure marketing expenses' operative manag...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9315337/ https://www.ncbi.nlm.nih.gov/pubmed/35910042 http://dx.doi.org/10.1007/s13369-022-07091-y |