Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket

This study validates a VR supermarket as a research tool by studying the influence of the food shopping setting on consumers’ price memory—an important antecedent for price comparisons in the purchase situation. In a quasi-experiment, two groups of consumers were given a shopping task in either a ph...

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Detalles Bibliográficos
Autores principales: Jacobsen, Lina Fogt, Mossing Krogsgaard-Jensen, Nora, Peschel, Anne O.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9316986/
https://www.ncbi.nlm.nih.gov/pubmed/35885352
http://dx.doi.org/10.3390/foods11142111

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9316986/
https://www.ncbi.nlm.nih.gov/pubmed/35885352
http://dx.doi.org/10.3390/foods11142111

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