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Simulating Facebook Advertisements to Establish Cost per New HIV Diagnosis Using Routine and Targeted Models in a Local Population

Background: Undiagnosed human immunodeficiency virus (HIV) infection remains a public health challenge. We explore Facebook (FB) advertisement (Ads) cost per new HIV diagnosis using non-targeted Ads, a routine testing model against targeted Ads, and a focused testing model in Texas. Methods: On 14 O...

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Detalles Bibliográficos
Autores principales:	Hanna, John J., Nijhawan, Ank E., Lehmann, Christoph U., Medford, Richard J.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9320612/ https://www.ncbi.nlm.nih.gov/pubmed/35885724 http://dx.doi.org/10.3390/healthcare10071195

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