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Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Vaccination hesitancy is a barrier to India’s efforts to control the COVID-19 pandemic. Considerable resources have been spent to promote COVID-19 vaccination, but evaluations of such efforts are sparse. Our objective was to determine how vaccine videos that manipulate message appeal (collectivistic...

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Detalles Bibliográficos
Autores principales:	Jamison, Amelia M., Rimal, Rajiv N., Ganjoo, Rohini, Burleson, Julia, Alperstein, Neil, Bhaktaram, Ananya, Pascual-Ferra, Paola, Mohanty, Satyanarayan, Parida, Manoj, Rath, Sidharth, Kluegel, Eleanor, Orton, Peter Z., Barnett, Daniel J.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9323130/ https://www.ncbi.nlm.nih.gov/pubmed/35891274 http://dx.doi.org/10.3390/vaccines10071110

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