Consumer Cognition Analysis of Food Additives Based on Internet Public Opinion in China

Food additives play an important role in the food supply, and it has been a food safety topic of great concern to the public. There has been no systematic research on Chinese consumers’ concerns, attitudes, feelings, or opinions on supervision and media coverage of food additives in the past decade, which is an area worth exploring. This study was carried out to deeply understand consumers’ cognition of food additives and formulate food safety risk communication strategies of food additives in China. Big data of consumers’ online public opinion of China on food additives from 2011 to 2020 was collected and cleaned up using Haina Network Public Opinion Monitoring System version 2.0 (HNPOMS V2.0), followed by data analysis and visual display with the Ansi Food Safety Risk Communication System version 2.0 (AFSRCS V2.0). The results showed that the types of food additives of concern to the public have changed from 2011 to 2020, but the amount of food additives has always been of concern. The type of incident that the public is most concerned about is the illegal addition or abuse of additives. The public’s confidence in food production enterprises has been insufficient, but the functions of market supervision are becoming clearer and clearer, and their expectations are constantly increasing. Consumers’ cognition level increases with the strengthening of publicity and popular science, but the influence of “self-media” on public cognition is increasing day by day, and there is cognitive deviation, making it easy to mislead the public. Consumers’ cognition of food additives is the basis of risk communication. Combined with the research results, this paper puts forward corresponding suggestions on the market and social supervision measures, network media guidance strategy and risk communication strategy of China, respectively.