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Study on Tourism Consumer Behavior and Countermeasures Based on Big Data

In our study, through consulting, summarizing, and analyzing a large number of related literature studies on tourism consumer behavior, tourism big data, text data analysis, and so on, a framework of research ideas on tourism consumption was constructed. The train browser, NLPIR, and other software...

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Detalles Bibliográficos
Autores principales: Li, Jing, Cao, Bin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9325599/
https://www.ncbi.nlm.nih.gov/pubmed/35909820
http://dx.doi.org/10.1155/2022/6120511
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author Li, Jing
Cao, Bin
author_facet Li, Jing
Cao, Bin
author_sort Li, Jing
collection PubMed
description In our study, through consulting, summarizing, and analyzing a large number of related literature studies on tourism consumer behavior, tourism big data, text data analysis, and so on, a framework of research ideas on tourism consumption was constructed. The train browser, NLPIR, and other software packages are used to crawl, preprocess, and mine the travel sample data, and the word frequency analysis, co-occurrence analysis, content analysis, sentiment analysis, network analysis, and other methods are used to analyze the characteristics and decision-making behavior of tourists. Based on the results of behavioral analysis, we proposed tourism development strategies from three aspects: reforming and promoting tourism marketing strategies, improving tourism product and service quality, and improving tourism destination management methods. The results show that (1) for the tourist characteristics, taking into account the factors of climate and geographical location, the domestic market is divided into four grades of markets, and different marketing strategies are adopted according to different market characteristics; (2) for the tourism decision-making behavior, a “push-pull resistance” tourism decision-making model was established through word frequency analysis, co-occurrence analysis, and content analysis; (3) for the tourism consumption preferences, through network analysis of scenic spots, it is found that there are three tourist routes preferred by tourists; and (4) for the tourism perception evaluation behavior, based on the “cognitive-emotional” model, this study describes the tourism image from the two dimensions of the cognitive image and emotional image. Generally speaking, tourists show a positive perception state. The research on tourism consumer behavior based on UGC (user-generated content) data can help scenic spots and other tourism companies to understand the characteristics and rules of tourists' behavior, understand the consumption preferences of different tourism groups, develop diversified tourism products, improve the quality of tourism services, and further cater to market segments. This research provides a new idea for tourist attractions and tourism management departments to monitor tourist behavior through big data analysis.
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spelling pubmed-93255992022-07-28 Study on Tourism Consumer Behavior and Countermeasures Based on Big Data Li, Jing Cao, Bin Comput Intell Neurosci Research Article In our study, through consulting, summarizing, and analyzing a large number of related literature studies on tourism consumer behavior, tourism big data, text data analysis, and so on, a framework of research ideas on tourism consumption was constructed. The train browser, NLPIR, and other software packages are used to crawl, preprocess, and mine the travel sample data, and the word frequency analysis, co-occurrence analysis, content analysis, sentiment analysis, network analysis, and other methods are used to analyze the characteristics and decision-making behavior of tourists. Based on the results of behavioral analysis, we proposed tourism development strategies from three aspects: reforming and promoting tourism marketing strategies, improving tourism product and service quality, and improving tourism destination management methods. The results show that (1) for the tourist characteristics, taking into account the factors of climate and geographical location, the domestic market is divided into four grades of markets, and different marketing strategies are adopted according to different market characteristics; (2) for the tourism decision-making behavior, a “push-pull resistance” tourism decision-making model was established through word frequency analysis, co-occurrence analysis, and content analysis; (3) for the tourism consumption preferences, through network analysis of scenic spots, it is found that there are three tourist routes preferred by tourists; and (4) for the tourism perception evaluation behavior, based on the “cognitive-emotional” model, this study describes the tourism image from the two dimensions of the cognitive image and emotional image. Generally speaking, tourists show a positive perception state. The research on tourism consumer behavior based on UGC (user-generated content) data can help scenic spots and other tourism companies to understand the characteristics and rules of tourists' behavior, understand the consumption preferences of different tourism groups, develop diversified tourism products, improve the quality of tourism services, and further cater to market segments. This research provides a new idea for tourist attractions and tourism management departments to monitor tourist behavior through big data analysis. Hindawi 2022-07-19 /pmc/articles/PMC9325599/ /pubmed/35909820 http://dx.doi.org/10.1155/2022/6120511 Text en Copyright © 2022 Jing Li and Bin Cao. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Article
Li, Jing
Cao, Bin
Study on Tourism Consumer Behavior and Countermeasures Based on Big Data
title Study on Tourism Consumer Behavior and Countermeasures Based on Big Data
title_full Study on Tourism Consumer Behavior and Countermeasures Based on Big Data
title_fullStr Study on Tourism Consumer Behavior and Countermeasures Based on Big Data
title_full_unstemmed Study on Tourism Consumer Behavior and Countermeasures Based on Big Data
title_short Study on Tourism Consumer Behavior and Countermeasures Based on Big Data
title_sort study on tourism consumer behavior and countermeasures based on big data
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9325599/
https://www.ncbi.nlm.nih.gov/pubmed/35909820
http://dx.doi.org/10.1155/2022/6120511
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