The Influence of Infant Schema Cues on Donation Intention in Charity Promotion

This research performed four experiments to investigate the influence of infant schema cues on charitable donation intention and examine the moderating effect of gender. The results indicate that: (1) individuals stimulated by infant schema (vs. adult schema) cues had a higher willingness to donate...

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Detalles Bibliográficos
Autores principales: Yang, Chen, Zhao, Mengying, Xie, Chunya, Li, Jingyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326485/
https://www.ncbi.nlm.nih.gov/pubmed/35910966
http://dx.doi.org/10.3389/fpsyg.2022.869458

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326485/
https://www.ncbi.nlm.nih.gov/pubmed/35910966
http://dx.doi.org/10.3389/fpsyg.2022.869458

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