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The Influence of Infant Schema Cues on Donation Intention in Charity Promotion
This research performed four experiments to investigate the influence of infant schema cues on charitable donation intention and examine the moderating effect of gender. The results indicate that: (1) individuals stimulated by infant schema (vs. adult schema) cues had a higher willingness to donate...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326485/ https://www.ncbi.nlm.nih.gov/pubmed/35910966 http://dx.doi.org/10.3389/fpsyg.2022.869458 |