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Understanding Color Associations and Their Effects on Expectations of Drugs’ Efficacies

Colors influence our daily perceptions and expectations that manifest in a variety of ways. This research has three main objectives: to demonstrate the relationship between the colors of pills and their expected efficacies, to test this effect on a wide variety of demographics, thereby demonstrating...

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Detalles Bibliográficos
Autores principales: Amawi, Rema M., Murdoch, Michael J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9326722/
https://www.ncbi.nlm.nih.gov/pubmed/35893720
http://dx.doi.org/10.3390/pharmacy10040082