The Metaverse as a virtual form of data-driven smart cities: the ethics of the hyper-connectivity, datafication, algorithmization, and platformization of urban society

Recent advances in computing and immersive technologies have provided Meta (formerly Facebook) with the opportunity to leapfrog or expedite its way of thinking and devising a global computing platform called the “Metaverse”. This hypothetical 3D network of virtual spaces is increasingly shaping alternatives to the imaginaries of data-driven smart cities, as it represents ways of living in virtually inhabitable cities. At the heart of the Metaverse is a computational understanding of human users’ cognition, emotion, motivation, and behavior that reduces the experience of everyday life to logic and calculative rules and procedures. This implies that human users become more knowable and manageable and their behavior more predictable and controllable, thereby serving as passive data points feeding the AI and analytics system that they have no interchange with or influence on. This paper examines the forms, practices, and ethics of the Metaverse as a virtual form of data-driven smart cities, paying particular attention to: privacy, surveillance capitalism, dataveillance, geosurveillance, human health and wellness, and collective and cognitive echo-chambers. Achieving this aim will provide the answer to the main research question driving this study: What ethical implications will the Metaverse have on the experience of everyday life in post-pandemic urban society? In terms of methodology, this paper deploys a thorough review of the current status of the Metaverse, urban informatics, urban science, and data-driven smart cities literature, as well as trends, research, and developments. We argue that the Metaverse will do more harm than good to human users due to the massive misuse of the hyper-connectivity, datafication, algorithmization, and platformization underlying the associated global architecture of computer mediation. It follows that the Metaverse needs to be re-cast in ways that re-orientate in how users are conceived; recognize their human characteristics; and take into account the moral values and principles designed to realize the benefits of socially disruptive technologies while mitigating their pernicious effects. This paper contributes to the academic debates in the emerging field of data-driven smart urbanism by highlighting the ethical implications posed by the Metaverse as speculative fiction that illustrates the concerns raised by the pervasive and massive use of advanced technologies in data-driven smart cities. In doing so, it seeks to aid policy-makers in better understanding the pitfalls of the Metaverse and their repercussions upon the wellbeing of human users and the core values of urban society. It also stimulates prospective research and further critical perspectives on this timely topic.