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Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review

The purpose of this study was to analyze consumer or patient determinants of hospital brand equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) Statement. A search of six databases: Scopus, Web of Sciences, PubMed, Google Scholar, Ebsco, and Elsevier...

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Detalles Bibliográficos
Autor principal: Górska-Warsewicz, Hanna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9331757/
https://www.ncbi.nlm.nih.gov/pubmed/35897398
http://dx.doi.org/10.3390/ijerph19159026