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The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism

In recent years, there is the popular phenomenon of “grass planting” marketing. The value co-creation behavior of ordinary consumers KOC (key opinion consumer) in the online community is sometimes out of utilitarian intentions, which is deemed as plain people’s “grass planting” advertising in a cert...

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Detalles Bibliográficos
Autores principales:	Zhang, Yi, Liu, Yue, Tao, Wenxia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9332339/ https://www.ncbi.nlm.nih.gov/pubmed/35910964 http://dx.doi.org/10.3389/fpsyg.2022.950546

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